What is a MFA - Definition of MFA, Made For Adsense

An MFA (Made For AdSense) is a website created for the sole purpose of displaying Google AdSense advertising links. The objective being the generation of a maximum income, the quality of the content, and the user experience are very often sacrificed.

What is a MFA - Definition of MFA, Made For Adsense

There are sites on the web whose economic model is entirely based on advertising. In the jargon of natural referencing, they are called Made For AdSense.

What is a Made For AdSense site?

A Made For AdSense website is a platform whose owner has only one intention: to make money. It contains for this many sponsored links that generate revenue with each click of users. The advertising network that is generally used for the display of these advertisements is Google AdSense, hence the name MFA.

The expenses required to set up a Made for AdSense site are very low compared to the budget for launching a classic qualitative blog. The webmaster just needs the bare minimum:

What is a MFA

• A domain name
• Low-end accommodation
• A free or cheap WordPress theme

For the record, the MFA phenomenon has existed since the early 2000s, with the proliferation of splogs ( spam blogs ) on the web. They are also part of the reason why Google has become pickier about the quality of sites that appear in the SERPs. Today, there are still many sites of this type on the web.

How does an MFA work?

The first thing a webmaster does after choosing a profitable theme and creating his MFA is to implement some SEO actions to generate some traffic. For this, it will use well-known Black Hat SEO strategies ( scraping, content spinning, keyword stuffing) to create some content and manipulate the search engine algorithm. It can also do duplicate content.

Next, ads will be rolled out en masse across the site. They will remain there permanently as long as the site is online. Thus, each time a user clicks on a banner or an advertising link, Google will pay the site publisher.

What is a MFA

It is important to point out that a site Made For AdSense taken individually is not profitable. But when the same person has several hundred, it can generate a lot of money. Some MFA owners propel their ad-packed sites to the first page of Google by investing in Adwords campaigns. This guarantees them greater visibility and therefore potentially greater revenue.

Good to know: with the technological advances of recent years, there are now robots capable of automatically generating and feeding MFAs.

MFA made for adsense サイトとは

MFA sites are used to attract Internet users using poor and uninteresting, even misleading content, to encourage them to click on the links of advertisers registered with Google AdSense. Unlike other platforms that generate revenue in return for a service or product, MFAs offer next to nothing. These are monetized spam platforms.

Also, some MFAs are part of linking schemes and are used to create backlinks to other sites to manipulate search results.

What is a MFA

MFA issues

In itself, Google's AdSense management is not a bad thing. However, it is the misuse that MFAs make of this problematic marketing tool. To top it off, they offer almost no content, which makes their user experience next to zero. Added to this are the sometimes good positions they manage to obtain in the SERPs due to the manipulation of the Google algorithm, thus outranking some qualitative blogs that offer value-added information to users.

Backlinks from Made For AdSense websites are also a problem, as they are not at all qualitative most of the time. This exposes the sites that receive them to manual or algorithmic penalties.

MFA: how to recognize them?

Made For AdSense sites are easily recognizable because they are filled with ads and banners. These are found all over the pages and take precedence over text and other forms of content. Sometimes advertisements are embedded in the header of sites to mislead users.

A strategy that MFAs also use to increase their chances of generating revenue is to offer content spread over several pages. Among other things, this allows them to retain users for a long time and display more advertisements.

In addition, some Made For AdSense are also recognizable by their URL which contains many hyphens (-). This practice allows the managers of these sites to embed keywords corresponding to a highly searched query or term in their domain name to manipulate the ranking robots.

What is a MFA

MFA: Made For Amazon

For some time now, another MFA phenomenon has been in the news. These are Made For Amazon, those sites that are created specifically for generating income by posting affiliate links.

Like MFA (AdSense), Made for Amazon doesn't care about user satisfaction. They offer content, in the form of reviews, comparisons, or tests, to trick users into buying specific products through their affiliate links. Every sale generated this way earns the MFA owner a commission. A single person can have several MFAs (Amazon) positioned on various keywords and offering different products.

It is not uncommon to see sites that mix these two monetization systems to maximize earnings.

What is a MFA

What does Google think?

In the Google AdSense Terms of Service, it is clearly stated that any misuse of the advertising program is prohibited. But that's exactly what MFA sites do. Google, therefore, does not approve of these platforms! The Californian firm has also implemented numerous actions to wage war on its sites which also violate its SEO guidelines. Since its integration into the Google algorithm, the Panda filter has constantly tracked down MFA-type platforms and penalized them.