Ever since the internet existed, there have always been blogs. In the same way that I launched Joptimisemonsite 5 years ago, these websites are generally created by enthusiasts who share their passion and knowledge on a theme that allows them to exchange with other enthusiasts.

However, with the expansion of the internet, a new category of bloggers has emerged: professional bloggers. These bloggers are Internet users who start with the sole objective of making money. Indeed, the monetization solutions of a blog are now legion and it is possible to draw a full salary (see more) thanks to a simple blog.

Some bloggers, like me, first created a blog out of passion before using it, following its success, as a showcase to offer products or other services. The income directly generated by the blog (via the solutions that I will discuss below) is then only the icing on the cake, a complement to this income as a consultant.

5 ways to make money with blogging

Be careful though, the number of bloggers who manage to make a living from a blog is small compared to the hundreds (thousands) who start each year. But, today I wanted to take an interest in how to make money with a blog. In the end, what are the best monetization solutions for a blog?

Top 5 ways to make money with blogging in 2022

Before giving you the 5 best solutions for making money with a blog, I want to share with you my experience as a blogger: you will never (or very rarely) be able to live only through one or the other. these monetization solutions.

To live from your blog, you will need to combine these different levers and thus earn a few hundred euros with this or that solution. It is the sum of all these solutions that will allow you to earn enough money to be able to pay yourself a salary. Consider diversifying these sources of income.

1/ The sale of content/articles

Selling content is one of the best ways to make money blogging today. It consists of getting paid by a company to talk about it or to link to its website.

5 ways to make money with blogging

Selling content, how does it work?

You have a blog and therefore an audience. Some companies may be interested in talking about their solution or product to this audience. She generally contacts the blogger directly to offer to publish an article in exchange for compensation.

When a blog is little known, companies can give gifts (very fashionable among bloggers specializing in aesthetics or fashion). Then, when the blog grows, the gifts are generally replaced by gift certificates or cash payments.

How much money can you earn?

So that you can get a clearer idea of the potential earnings, I have two websites. You are on the first (joptimisemonsite) and I have a second on a niche that I will keep to myself.

I have listed these two sites on the following platforms:

Semjuice is the platform that is currently the most dynamic because it has a fun positioning.
Getfluence, a French platform also available in 4 languages.
Seeding Up is the most international platform. It's a German-based platform that's hooked up with lots of sites around the world. Very practical if you want to develop internationally.

Thanks to these registrations, I have referenced my two sites on 3 different platforms. And on each of them, here are the rates I offer for a sponsored article:

200€ for Joptimisemonsite / article
500€ for my niche site/article

So, I just have to sell one article per month on each of my 2 sites and I would have won 700€. And for once, I can confirm that it is common for me to exceed these amounts.

5 ways to make money with blogging

2/ Earn money with a blog

The first way to earn money with a blog is of course to display advertising banners on it, also called “display”. Indeed, many solutions make it possible to display banners of advertisers who are interested in the theme of a blog.

There are then two main compensation solutions for the blogger about the display:

The CPM, cost per thousand impressions: the fixed amount that is paid to the blogger each time a banner ad has been displayed 1000 times. Many advertising agencies offer 100% CPM-paid devices.
CPC, cost per click: the variable amount that is paid by an advertising solution each time a user clicks on an advertising banner displayed on the blog

I'm not going to lie to you, but to make money with a blog and live entirely from the display, you will have to make several hundred thousand visits per month.

To give you an example, my blog earns me a little less than €300 per month thanks to the various advertisements that I display on it. Still, I almost made 100,000 page views on this one last month. Well, this figure should be put into perspective because Internet users who read this blog are generally quite knowledgeable and hardly ever watch ads (when they don't have an ad blocker), but still. You will need a large number of visits to be able to live solely from display advertising.

5 ways to make money with blogging

3/ Lead selling

Selling qualified leads is a great source of income for a blogger looking to make money.

Selling leads, how does it work?

The principle is simple, the blogger puts forward an advertisement encouraging Internet users to fill in their contact details for information on a specific subject. This can be a simple newsletter or a complete form. As soon as a company is interested in contacts, it can buy the contact details of the Internet user and contact him again to offer him his products.

The limits of lead selling

This monetization solution is not the easiest to set up because it is necessary to find companies that are interested in buying qualified contacts. This, therefore, requires upstream thinking and an intensive search for partners who would be ready to buy leads from you.

5 ways to make money with blogging

4/ Membership

The operation of the affiliation is very simple but can be a real source of income if the audience of the blog is very qualified.

It is for example this solution that earns me the most income on Joptimisemonsite: when I test a solution or a product and write an article about it, I always put a link to the site in question. As soon as a user registers or buys the product in question, I receive a commission.

Membership, how does it work?

The blogger promotes products sold on online sales sites. When an Internet user clicks on the link of a merchant site promoted in one of the articles and buys the product, the e-commerce site pays him a commission on the turnover generated.

Sample Affiliate Program

For example, a blogger specializing in DIY has every interest in registering with the affiliate program of ManoMano, a marketplace specializing in the sale of products dedicated to DIY and gardening.

By registering on the platform of this marketplace ( ManoMano Network ), he will receive up to 10% of turnover which is generated by the tracked links that he will put forward in his articles. And when you know that the average basket of a purchase on this site is more than a hundred euros, the number of commissions can quickly climb.

5 ways to make money with blogging

5/ Make money online with an online store

This is the last solution to make money with a blog but often one of the most effective: create an online store associated with this blog.

Indeed, when a thematic blog receives many highly qualified visits every day, adding an e-commerce site to the blog is generally an interesting alternative. As the population of visitors has an affinity with the subject of the blog, there is a strong probability that it will be tempted by products of this theme.

For example, a blog on horse riding will have every interest in opening an online store selling products dedicated to riders and riders who regularly visit the blog. To avoid managing inventory, a good solution is then to open a dropshipping site, a site creation solution that is currently very popular because it allows you to start e-commerce without having to invest in the expensive purchase of a stock. of products.

Top 5 ways to make money with blogging in 2022 - Make money online