Secret Ways To Make Your Website Mobile Friendly
Whether a visitor becomes a long-term customer depends on many factors such as design, contact details, speed, and more. Here you will find tips that will lead to a more user-friendly and successful e-business.
Make Your Website Mobile Friendly
Ensure the best possible speed
People have become very impatient these days – they can lose interest in seconds online. So, if your website takes a long time to load, there are very few customers waiting for it. This is a crucial factor; if left uncorrected, it can lead to lost visitors.
Speed is key for both web and mobile, especially if your target audience is Gen Z, who are even more impatient and will leave your website immediately if it takes more than 3 seconds to load.
If you think speed might be a potential issue for your business, there are tools that can help you check it out, like Google's Page Speed Insights. There are also content delivery websites to speed up your site.
Make Your Website Mobile Friendly
Add a knowledge base
Visitors to your website will want to receive information here and now. You may think adding contact details or a contact form will suffice but are the answers really delivered fast enough?
A chat window could be very useful here, but in another case, can you guarantee that you will be able to answer the chat or pick up the phone 24/7? Probably not.
How about letting people find answers on their own, when they need it? Most website visitors actually prefer to search for information, especially when it is provided in a user-friendly and easy-to-find manner.
If you often receive similar questions, you should consider adding a well-planned knowledge base. A perfect theme is the Herothemes WordPress Knowledge Base Theme – so if you are only planning to create a website or renew the old one, this theme might be the perfect solution for you.
Make Your Website Mobile Friendly
Use heatmaps
Heatmaps can help you detect where your visitors tend to go on your website and what grabs their attention the most.
If certain frequently requested information isn't being clicked on as much as it's requested, then maybe you should consider changing the placement of that specific information or maybe playing around with the colors a bit and making it a bit more prominent.
Make Your Website Mobile Friendly
Ask your users
The easiest and most effective thing to do is simply ask your visitors and customers. What do they like about your website and what could be done to improve their experience on your site?
There are many ways to do this: if you work in the B2B sector and you have the opportunity to meet or speak with your customers, you can ask them face to face.
Or you can send the questions in the form of a newsletter. Another effective way is to add an online questionnaire to your website.
Make Your Website Mobile Friendly
Choose design and colors wisely
Website design is a science in its own right – best left to the professionals. But there are a few tips everyone should keep in mind.
One of these tips relates to the colors and fonts of your website. Make sure they represent your brand without distracting your visitors.
Web design is something that should be more than beautiful and pleasing to the eye.
The website design should be functional and very user-oriented. Track what your visitors click on your website and make it easy to find the most important information. Another important factor regarding design is that it should always be responsive.
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