How Does Google Algorithm Work? - Make Money Online
Arrived about twenty years ago, Google has since developed a constellation of algorithms. The purpose of these algorithms is to provide a better search experience for each user. And as behaviors on the web evolve regularly, these algorithms must adapt: this is why we currently have so many of them. To help you navigate this constellation, here are the Google algorithms you absolutely need to know.
Google Panda Algorithm
The Panda algorithm was implemented by Google in February 2011 to better combat spam and penalize content farms, sites that loot content, etc.
Intermediate websites such as aggregators, business directories, price comparators, and discount or affiliate code systems are also affected. It is indeed the quality of the content of a website that is considered.
The arrival of this algorithm has changed the perspective of SEO and website optimization. Organic visibility on Google requires more careful and structured work.
Panda allows Google to remove pages with poor-quality content from its index and then remain the best search engine.
The algorithm detects sites with content that is too uninteresting to penalize them and promotes the appearance of sites that display good quality articles.
A penalty may concern the entire website or certain pages displaying poor quality content. Only good quality content is displayed since the activation of Google Panda: the other online sites are deindexed. In practice, the whole site actually risks being penalized by Google robots.
Google Penguin Algorithm
Another important algorithm, Google Penguin was introduced in 2012 and panicked SEO experts! The algorithm penalizes online sites that use natural referencing over-optimization techniques. For example, a website with a large number of poor quality or artificial backlinks is penalized by Google robots and sees its natural referencing impacted.
If you have suffered a penalty from this algorithm, here are some tips:
Remove low-quality backlinks.
Analyze each incoming link with a tool such as SemRush or the Search Console.
Set up a real netlinking strategy to gain authority.
Google Penguin is also integrated into Google's central algorithm and thus works constantly.
Google RankBrain Algorithm
RankBrain is a clever word to define the principle of artificial intelligence on which the famous search engine is based to understand the meaning of words in specific contexts. With increasingly complex and long queries from cybernauts (4-5 keywords), search engines must also be increasingly intelligent.
Google, with this new algorithm, interprets the meaning of web content to offer the most relevant page to the investigator no longer based on the presence of a keyword but on an understanding of the entire page.
It is also a way of looking at each SEO practice that is relatively technical in a more human way.
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