How To Market Your Business On Linkedin - Make Money Online

 How To Market Your Business On Linkedin - Make Money Online

LinkedIn stands out as the network par excellence for gaining notoriety among professionals. So, how is advertising on this social network? What supports are available on the platform for this action?

LinkedIn Advertising Best Practices

Despite its professional nature, LinkedIn remains a place of exchange. Users join this network for the purpose of establishing contacts with other professionals. So, it is important to take into account the human factor to succeed in an advertising campaign on this social network. This supposes working well on the content and above all choosing the right images. Experts recommend an image size of 1,200×627 pixels to ensure ease of visibility. Always to generate the desired interaction, it is necessary to pay attention to the quality of the image.

It is also important to ensure a pleasant browsing experience for users. This requires the compatibility of images with small mobile devices. Faced with the increase in the number of users of these devices, this adaptability is also one of the prerequisites for advertising on platforms such as LinkedIn . As an example for the Smartphone, nearly 6 billion people will use this device according to forecasts for 2021.

Particularly for content, it should be short, clear and concise. We must go straight to the point and above all do not hesitate to support the information with statistics. Quotes are also a good way to capture attention. Same watchword for the call to action. This must favor direct language.

The different types of advertising on LinkedIn

Text Ads are one of the most common advertising formats on LinkedIn. More restricted, they impose a short title as well as a brief presentation of the service or product. This type of advertisement appears on the top banner of the desktop and in the right module of the platform. It competes in relevance with Dynamic Ads, another popular format on the platform. Both share the same location.

However, the second offers other interesting advantages, including the ability to address targets by name.

Sponsored InMail also remains popular with users of this professional network. Its principle is based on sending targeted messages to members of the platform. It appears so far among the best tools to drive conversions.

There is also the advertising program in collaboration with a LinkedIn partner. It allows companies to benefit from collaboration with some sixty active partners on the platform. Participants in this program have been carefully selected to ensure the success of the recipients' campaigns.

Finally, note the Sponsored Content and Direct Sponsored Content duo. The first is available in three formats: carousel, video and image. It generally concerns publications promoted on the platform. The second is characterized by advertisements that will not be visible on the company's LinkedIn page. This prevents advertisers from cluttering their home page with advertisements and allows them to create content that reflects their image.

That's basically all you need to know about advertising on LinkedIn. The analysis made it possible to deduce that the most important thing for the company is to know how to choose the format that corresponds to its objectives.